Connecting
Fans in a
Future of
engagement
The game-changing platform for instant rewards and recognition for fans. Enhancing loyalty for football clubs, associations, and stadia.
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FanScan
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Revolutionising
Fan experience in Football!
At 3UP, we are dedicated to revolutionising fan experiences, strengthening loyalty, and driving revenue for football clubs, associations, and stadiums. Through our innovative platform, FanScan, we are reshaping the way fans connect with their favourite teams.

Driving repeat spends on both digital and physical merchandise.
Join us on this game-changing journey as we transform the fan experience and unlock new possibilities in the world of football and sport.
experience
engage
Our mission is to redefine fan engagement by providing cutting-edge solutions that create unforgettable experiences for football fans while empowering clubs and associations to foster stronger connections with their supporters.
New sources of revenue for clubs!
Fan
Scan
FanScan
The Ultimate Fan Engagement and Experience Platform
Leveraging state-of-the-art technology and innovative features, FanScan delivers memorable and rewarding experiences that foster fan loyalty, drive revenue, and provide valuable insights for clubs and partners.
Explore Fanscan ●
Elevate fan experiences with immediate incentives, such as POAPs, NFTs, or exclusive offers, rewarding their loyalty and boosting fan retention.
Instant Fan Rewards
Drive unparalleled engagement with interactive activities, like voting, surveys, and scan-to-win contests, keeping fans excited and connected to their favorite clubs.
Enhanced Engagement
Innovative Stadium Experiences
Digital collectibles for clubs can also be used in conjunction with live voting for awards, allowing fans to use their collectibles to vote for their favorite players and further increasing their engagement with the team and the game.
Capture crucial fan data through FanScan's platform, enabling personalized marketing campaigns and targeted promotions that resonate with the fanbase.
Valuable Fan Insights
Our Use cases ●
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We would love to hear from you. Let’s work — together
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Our Team
  • Colin JG Miles
    Co-founder
    Colin is an experienced startup founder with successful mobile services for regional media. He has led notable layer 1 blockchain companies like Zilliqa and TZ APAC, bringing valuable crypto industry expertise to the 3UP team.
  • Andy Penders
    Co-founder
    Andy is a prominent presenter in Asia with a background in new media innovation at ESPN, Fox Sports, and Star Sports. He specializes in enhancing NFT campaigns and brings valuable expertise to 3UP.
  • Zairil Ibrahim
    Advisor
    Zairil is a respected Malaysian entrepreneur who heads TicketHotline, pioneering QR technology for major events and stadiums. His expertise in the event and ticketing industry is invaluable to the 3UP team.
Our Partners